Last year, the greeting card industry, which had been struggling because of the digital revolution, saw a sizable turnaround, especially over the holidays. Many who were skipping in-person holiday gatherings due to the pandemic decided to send greetings by paper cards instead.  

Sadly, the results of covid-19 has brought death and illness to many known families, friends and acquaintances and I have sent out more get-well and sympathy cards recently than ever before.  Just to add a short note or one line has meant so much to those who have received the cards.  A text, an email or even a phone call may be better than nothing, but nothing counts or touches the heart quite like a hand-written note.  

Sometimes we don’t write the notes because we don’t know what to say.  But just a simple expression of support is enough.  And the cards will be kept to re-read many times over the months and years to come.  Just like personal customer service that we all love, so does a personal written note mean so much more than something sent through modern technology.

In these emotional times, the simple act of writing is associated with someone caring enough to put pen to paper to send their love.  The joy it brings is unsurpassed!  So, stock up on those birthday, get-well, sympathy, thank you, anniversary, and any other card that pertains to the event or situation at hand.  You will make someone feel so very special and bring a big smile of happiness!  We all need that these days.