AI (Artificial Intelligence)

September 26, 2023

AI (Artificial Intelligence)

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From personal interactions to data analysis and content creation, AI has made a big impact in many ways.  But to make ChatGPT and other platforms work, it is important to understand how to use them to your advantage while also being aware of their risks and limitations. 

Generate new ideas by starting a conversation with ChatGPT.  Using it as a talking partner is an excellent way to generate ideas or find research material.  You can have back-and-forth exchanges with the model, allowing you to build on previous responses and answers that better align with what you want.  Begin the conversation by posting open-ended questions about the area you want to explore.  If it provides an interesting idea or does not give you want you want, push back and ask for elaboration or variations. 

ChatGPT serves as a helpful writing companion during the initial drafting stage.  Write your ideas, audience, and desired tone in the text box and see what AI generates.  It can help you organize thoughts into a good first draft, but be aware that the limitations of AI will mean that you want to put more work into your text before it is ready to use.

While ChatGPT is a powerful tool, it should be used with caution.  It cannot always access the most up-to-date sources so it can generate inaccurate, biased or irrelevant responses.  It can make up information that is completely false so it is essential to fact-check.  Also, AI output is not covered by copyright laws, so edit to make the words your own instead of copying and pasting. 

In addition to checking facts, you want to add a human touch.  ChatGPT can sound robotic and wordy, so rewriting phrases to make them sound more relatable and human is best.  It is designed to assist you, not replace you!

AI will help with smarter marketing and faster content and will certainly be a product that will be continuously developed and perfected for the future.   It is definitely here to stay! 

Some information courtesy of the SRES Professional Newsletter dated July/August 2023

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